Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail.
It’s a competitive world out there! A retail chain does something cool for their customers and the other big boxes follow suite. The leading independent introduces a new service and the store across town adds it too. Pretty soon every store is doing the same things to build traffic, yet customers fail to take notice. That’s because the things that were once considered “out there” have been deemed ordinary by today’s customers. With so many stores doing the same things the question is this: What are you doing in your own store that makes it special? What are you willing to do for your customers that no other store can knock off? Are you willing to forget the latest self-help book from the latest guru and rely on the uniqueness of your store and your people? “Neutralizing Your Competition” is chock-full of strategies and tactics, tips and techniques to set you far above your competition.
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