Rich and Georganne are experts on generational diversity, consumer trends, marketing and promotion, and everything retail.
One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another challenge is to combine it with eye-appealing displays that pull customers in and convince them to buy. Your savvy customers want more than just a place to “buy stuff” – they can do that anywhere. Today they want to be entertained and visually stimulated, and they want to shop in environments that make their shopping decisions easier. You want that too, but to do that your store’s ambiance, décor, signing, and displays have to work hand-in-hand as silent salespeople, creating sales even when your store associates are busy helping other customers.
This seminar offers up ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between, retail gurus KIZER & BENDER will take you through every aspect of store design. You’ll learn the latest in-store layout, visual merchandising, and tricks of the trade to increase your “shelf esteem” – and store sales!
Here are some of the sales-building topics we’ll explore:
How to choose which type of layout is right for your store
How to choose the colors and décor that’s right for your store
The things stores do to attract female shoppers and the things that drive them nuts
How to properly use your Decompression Zone to your advantage
How to use Speed Bumps; Strike Zone Merchandising; Power Walls; and Merchandise Outposts to help you sell more
Checkout Counter placement is critical – is yours in the right place?
How to Create LifeStyle Displays that Sell
How to use Cross-Merchandising to increase sales
Vertical Merchandising, Color-Blocking, Color Ribboning, and more
A Special Bonus!
Bring your display challenges, photos, and/or a blueprint of your store for a FREE one-on-one custom store design consultation with Georganne & Rich!
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