Merchandise will sell itself when your sales floor and product displays are done well,
but when they’re not, even the best product can sit, overlooked time and again by
shoppers. The purpose of visual merchandising is not merely to look pretty, its job
is to create an environment that makes shoppers feel comfortable, entices them to
spend time in the store, and encourages them to purchase impulsively while they
are there. It’s a tall order, but it’s easier than you might think! Visual Merchandising
& Store Design: How to Set Your Sales Floor to Sell! ebook is a user-friendly
illustrated guide to all aspects of visual merchandising and store design.