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Your brand is your image. It's the customer's perceived identity of your product. Your brand could be your product, special services, you or your company. It’s the mental picture that flashes in a customer's mind every time he or she sees or hears your name.
Tiffany. The Gap. Nordstrom. Who makes their product? Who cares! Does the average customer go to Starbucks for just the coffee? Nope. Customers do not base their preferences on just what these stores sell; they base them on how those stores make them feel.
The trick is to think like a brand, but act like a business. And KIZER & BENDER’s eBook on Branding is just what you need to help you get there!