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Increase
Your "Shelf Esteem" with Tricks of the Trade You Can Take
to the Bank!
One of the
most challenging aspects of retailing is choosing the layout
that’s right for your store’s unique configuration.
Another challenge is to combine it with eye-appealing displays
that pull customers in and convince them to buy. Your savvy customers
want more than just a place to “buy stuff” – they
can do that anywhere. Today they want to be entertained and visually
stimulated, and they want to shop in environments that make their
shopping decisions easier. You want that too, but to do that
your store’s ambience, décor, signing, and displays
have to work hand-in-hand as silent salespeople, creating sales
even when your store associates are busy helping other customers.
This seminar offers up ideas and advice you can take to the
bank. From the parking lot to the back door, and every
space in-between,
retail gurus KIZER & BENDER will take you though every aspect
of store design. You’ll learn the latest in store layout,
visual merchandising, and tricks of the trade to increase your “shelf
esteem” – and store sales!
Here
are some of the sales-building topics we’ll explore:.
How
to choose which type of layout is right for your store
How
to choose the colors and décor that’s right for
your store
The
things stores do to attract female shoppers and the things that
drive them nuts
How to
properly use your Decompression Zone to your advantage
How to
use Speed Bumps; Strike Zone Merchandising; Power Walls; and Merchandise
Outposts to help you sell more
Checkout
Counter placement is critical – is yours in the right place?
How
to Create Life Style Displays that Sell
How to
use Cross-Merchandising to increase sales
Vertical
Merchandising, Color-Blocking, Color Ribboning and more
A Special
Bonus!
Bring your display challenges, photos and/or a blueprint of your
store for a FREE one-on-one custom store design consultation with
Georganne & Rich!
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