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Taking
your Business Off Auto-Pilot
It’s
time to turn off the auto-pilot and make your store crackle again!
You may have noticed that there is something missing in retail
stores lately. Too many stores look and feel the same: stale,
uninspired and staffed with people who look like they’d much rather
be somewhere else, doing something else. Now, you might read this
and think, “not my store”, but what if your perception
is wrong? How your customers view your store is what counts, and
today’s savvy customers want stores that CRACKLE!
Retail anthropologists, Rich Kizer & Georganne Bender call
it “The Crackle Factor™”, that wonderful feeling
of anticipation customers get every time they visit their favorite
store. That “you never know what cool thing is around the
corner” kind of feeling that builds in the pit of your stomach.
Crackle! isn’t the merchandise you sell, and it’s not
the four walls of your store; Crackle! is what your customers feel
each time they walk inside your front door.
Join Kizer & Bender as they share what successful retailers
do to re-invent their stores and consistently create unique customer
experiences. If your Crackle Factor™ has fizzled out, then
you won’t want to miss this exciting and profitable presentation.
You’ll leave armed with enough crackling ideas to thrill
your customers and leave your competition in the dust!
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