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In-store
Event Planning 101
Have you
longed to host traffic-building, door-spinning promotional events?
Do you want to be the next one to hold an event envied by retailers
all across the country? Would you like to have at least one no-cost,
low-cost in-store event penciled in for each and every month
on your promotional planning calendar?
Then this is the sales-building seminar you’ve
been waiting for!
For over 14 years Rich Kizer & Georganne Bender have collected
and personally tested no coat, low cost retail events and promotions.
Here they share the secrets to running successful in-store promotional
events, plus all the pre and post planning essentials you’ll
need to go along with them. Created expressly for retailers, this
seminar is loaded with retailer-tested, tried and true “Non-stop
Traffic-Building, Profit-Producing, Attention-Grabbing, Sales-Generating,
Competition-Miffing, Customer-Winning Retail Promotions you just
can’t afford to miss!™”
 Do
Your Homework! Matching the Promotion to the Customer: Your promotion
can have dismal results if you don’t know your customers.
We’ll share strategies to give your customers what they
want, when they want it, the way that they want it.
Holiday
and Seasonal Events & Promotions: You’ll learn
strong promotional ideas for holiday times -- and not just
for the
month of December!
Year-Round
Traffic-Building Events & Promotions: Holiday’s aren’t
the only time you can create store excitement. We’ll share
loads of traffic-building promotions you can run successfully any
day of the year – and for EVERY kind of customer!
How
to Get Celebrities to Come to Your Store: Plus what to do
once they are there. Learn the fine art of celebrity crowd control!
How
to Run a Contest: Customer’s love contests! We’ll
share some of our favorite contests, plus how to benefit from
them.
Creating
Partnership Promotions: You’ll learn powerful, cross-promotions
designed to build store traffic and increase sales. We’ll
share great win-win techniques to get other businesses anxious
to promote your store, often at no cost of distribution to you.
Community
Involvement Programs: We bet you hear from charities on
a daily basis, all with requests for donations. Instead of
dreading
those calls, you’ll welcome them with ideas that turn
those requests into big business for your store. It’s
a win- win situation for both of you.
Creating
Repeat Business: How much “customer” do you get from
each of your “customers”? Learn promotions, events
and programs to build and strengthen customer relationships.
How
to Build a Master Plan: Planning an in-store event is as
important as planning a wedding or any other big time event.
We’ll
show you how to dot the I’s and cross the T’s to
make yours a raving success.
How
to Get the Biggest Bang for Your Advertising Buck: If your
event is to be a success, you have to promote it! You’ll learn
how to make your choice of advertising medias work harder! We’ll
share the inside secrets the medias would prefer you did not
know, plus effective techniques to maximize your advertising
dollars and stretch the effectiveness of every ad that you run.
Whether it’s in print, radio, television, or other medias,
these are proven techniques that work!
How to
Promote Your Store Like a Pro: 80% of the stories that appear
locally level are from a one page press release – that’s
a 37 cent ad! We’ll show you how to write press releases that
get noticed.
“Are Your Promotions Causing Commotions?” is a FUN, ENTERTAINING,
and MOTIVATING experience! You’ll leave armed with EXCITING
EVENT IDEAS and SOLID PROMOTIONAL PLANNING SKILLS that will bring
a whole new intensity to your store.
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