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Increase Your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank One of the most challenging aspects of retailing is designing unique, eye-appealing displays that pull customers in and convince them to buy. Your savvy customers want more than just a place to "buy stuff" -- they can do that anywhere. Today they want to be entertained and visually stimulated. They want to shop in environments that make their shopping decisions easier. You want that too, but to do that your store's ambience, decor, signing, and displays have to work hand-in-hand as silent salespeople, creating sales even when your store associates are busy helping other customers. This Retail Adventure™ offers up ideas and advice you can take to the bank. See photos of stores you know, and the techniques they use to increase sales. You'll learn the latest in visual merchandising, store layout, and tricks of the trade to increase your "shelf esteem" -- and store sales! Here are some of the topics we'll explore:
Presented by Rich Kizer & Georganne Bender, speakers, authors and consultants with over 60 years of combined experience in the retail industry. A retailer by nature, Rich ran a profitable department store chain of 43 stores. He is well known for consistently exceeding all sales growth and profit goals, as well as heading major corporate retail expansions. Georganne's knack for creating store layouts that sell lead to a critically acclaimed career in visual merchandising, store planning and design. In fact, the average American has probably shopped in one of "her" stores. A Special Bonus! Bring your display challenges and photos of your store for a FREE one-on-one custom consultation with Georganne & Rich!
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