Increase Your "Shelf Esteem" with Tricks of the Trade You Can Take to the Bank!

One of the most challenging aspects of retailing is choosing the layout that’s right for your store’s unique configuration. Another challenge is to combine it with eye-appealing displays that pull customers in and convince them to buy. Your savvy customers want more than just a place to “buy stuff” – they can do that anywhere. Today they want to be entertained and visually stimulated, and they want to shop in environments that make their shopping decisions easier. You want that too, but to do that your store’s ambience, décor, signing, and displays have to work hand-in-hand as silent salespeople, creating sales even when your store associates are busy helping other customers.

This seminar offers up ideas and advice you can take to the bank. From the parking lot to the back door, and every space in-between, retail gurus KIZER & BENDER will take you though every aspect of store design. You’ll learn the latest in store layout, visual merchandising, and tricks of the trade to increase your “shelf esteem” – and store sales!

Here are some of the sales-building topics we’ll explore:.

How to choose which type of layout is right for your store

How to choose the colors and décor that’s right for your store

The things stores do to attract female shoppers and the things that drive them nuts

How to properly use your Decompression Zone to your advantage

How to use Speed Bumps; Strike Zone Merchandising; Power Walls; and Merchandise Outposts to help you sell more

Checkout Counter placement is critical – is yours in the right place?

How to Create Life Style Displays that Sell

How to use Cross-Merchandising to increase sales

Vertical Merchandising, Color-Blocking, Color Ribboning and more

A Special Bonus!
Bring your display challenges, photos and/or a blueprint of your store for a FREE one-on-one custom store design consultation with Georganne & Rich!

Rich Kizer & Georganne Bender KIZER & BENDER Speaking! 103 North Eleventh Avenue, Suite 206 Saint Charles, IL 60174 tel (888) 215-1839 | tel (630) 513-8020 | fax (630) 513-8098 ©2004 Kizer & Bender - All rights reserved. www.kizerandbender.com