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Managing
the Collision of the Generations: A Complete Guide to Understanding
the Different Generations that Shop - and Work - in Your Business So
much is changing in the business world, Do you speak the same language that your customers speak? All of your customers? Do you understand generational nuances - the things that make each generation who they are? At work, do associates from different generations work well together? Would you like to make your team even stronger? It all comes down to understanding people - people from different generations, with different values and thoughts, different motivations and sensitivities. Your customers and your workforce have never been as generationally diverse as they are today. During a typical day in your store, you will work with LOMLOTs™, Baby Boomers, Generation Xers, and now, Millennials. How you interact with each one depends upon their age because that greatly affects who they are - their likes and dislikes, values, beliefs, and lifestyle all relate directly to the generation they belong to.
You'll meet
each generation and you'll learn how they differ from one another
and why that's important to your future success.
"LOMLOT™"
is an acronym for Lots Of Money, Lots
Of Time. LOMLOTs™ may be of retirement
age and better, but if you think that retired people sit around
on the front porch in rocking chairs, you'd better think again!
At 60 years of age, your customers and associates have 20 + years
ahead of them; 20 + years to shop and work in your business. To
attract LOMLOTs™, your store will have to be ready. We'll
take a close look at this changing generation and show you ways
to "grow" right along with them.
The generation
that gave us yuppies and hippies grew up to become a generation
of discerning consumers and employees. Boomers know what they want,
and at nearly 50% of consumer demand, it's a good idea to give it
to them. We'll share how Boomers think, plus new ways to work with
them as associates and as customers, how to give them the goods
and services they want, when they want them, the way that they want
them! If you thought
Generation Xers were supposed to be slackers, forget about it! Gen
X-ers make great customers and great employees if you understand
how they think. Xers grew up in the self-service "age of the
consumer" so customer service to Gen Xers means a cashier and
a bag for their merchandise. When introduced to service done the
right way, Gen Xers become loyal customers. You'll learn what they
expect from their businesses of choice, plus strategies to involve
and motivate them as employees. You'll create a dynamic atmosphere
for customers and employees alike! There's a huge wave of Millennials heading your way! The 72 million Millennials make up the largest pool of potential customers to hit the checkout line since the infamous Baby Boomers. With big time average allowances, Millennials spent $150 billion in 1999 and influenced $450 billion in purchases - big bucks! But Millennials aren't just your customer's kids, they are your customers. And now they're becoming members of your staff as well. We'll share what makes them tick and strategies to capture the heart of this mercurial generation.
Getting a handle on your changing customers and associates has never been easier! Rich & Georganne have spent time in focus groups with each generation. They've observed how they shop, what they look for in their businesses of choice, how they view each other as co-workers, and how to lead each generation on the job. You'll come away with a clear understanding of each generation, what they expect, and what to do about it. You'll leave this seminar armed with strategies, tactics, tips, techniques, and training you'll be able to implement the second you return to your business!
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Age
is Just a State of Mind: Targeting the LOMLOTs™