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Getting
More Bang for Your Advertising Buck!
You can make
your choice of advertising medias work harder! From advertising
on network television for next to nothing, to free publicity, and
free space, we'll show you how. You'll learn inside secrets: effective
techniques to maximize your advertising dollars and stretch the
effectiveness of every ad you run. Whether it's in print, radio,
television, or other medias, these are proven techniques that work!
There once
was a day when newspaper advertising was king, but that's changed.
Many newspapers have experienced a decrease in circulation, yet
rates still continue to climb. Even when rates stay the same, the
paper simply adds a column, and you end up paying more for the same
space. But newspapers can be a very powerful medium, when approached
Street Savvy™ attitude. During this seminar you'll learn:
How to create dominant ads that customers can't miss; How to get
the best rates; The best way to write headlines and copy and more.
Radio is one
of the most flexible media choices you have especially when you
adopt a Street Savvy™ attitude. We'll show you how to
make the "radio game" work for you. Among the topics discussed
will be: How you can be sure your ads are heard; How to make the
radio station's sales representative your partner; How to buy more
air time for less money; and How to get your spots aired when you
want them to air. Television
advertising is power! TV appeals to most of our senses, and comes
right into our homes, but it can be less effective than you might
think. Rates are increasing, channel surfing is on the rise, and
customers have too many choices. But there's hope! If your television
advertising plan includes Street Savvy™ marketing ideas,
then television becomes one powerful tool! We'll look at how best
to buy time; How long your spots should be; How to get the best
air time; Where to go to get network ads at cable rates, Who to
work with, and more. The Direct Mail Association reports direct mail revenue for all product categories at around 44 billion dollars and growing at 10% a year -- about twice as fast as retail sales. Direct mail can be expensive, but it can also pay big dividends when done correctly. We'll share the advantages of a direct mail program; The best ways to use it; Mistakes to avoid and more.
Imagine promoting your business... Absolutely FREE! Easy! When used correctly, PR is the answer to a retailer's dreams -- PR actually increases your credibility because publicity doesn't look like a paid advertisement. Street Savvy™ advertisers know how to create news; How to get it published; How to write a press release, and more. After this seminar, you will too!
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Street
Savvy™ Newspaper Advertising 