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The
unique and sometimes outrageous things top retailers do to stand
tall in a crowd of competitors!
It’s
a competitive world out there! A retail chain does something
cool for their customers and the other big boxes follow suite.
The leading independent introduces a new service and the store
across town adds it too. Pretty soon every store is doing the
same things to build traffic, yet customers fail to take notice.
That’s because the things that were once considered “out
there” have been deemed ordinary by today’s customers. With
so many stores doing the same things the question is this: What
are you doing in your own store that makes it special? What
are you willing to do for your customers that no other store
can knock off? Are you willing to forget the latest self-help
book from the latest guru and rely on the uniqueness of your
store and your people? “Neutralizing Your Competition” is
chock-full of strategies and tactics, tips and techniques to
set you far above your competition.
You’ll leave this presentation
armed with the tools and the know-how to keep loyal customers close
and attracting new ones. You’ll learn:
How
to use “Story Selling” to
get the word out about your store, plus how to write your own
Store’s Story
How
to re-invent and refresh your customer care, your policies,
and your people
How
to create your customer experiences that are unique only to your
store
How
to collect and use Customer Testimonials to your advantage, plus
how to encourage customer’s to tell their friends about your
store
The
latest in Loyalty Marketing, No-Fail Customer Data Collection,
Frequent Shopper Clubs, and Internet Marketing
This presentation just
might be the inspiration – or the
kick in the pants – you need to regain your passion, or refocus
your vision. Whatever the reason, you won’t want to miss
this important seminar!
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