The Crackle Factor

Taking Your Business Off Auto-Pilot

It’s time to turn off the auto-pilot and make your store crackle again! 


You may have noticed that there is something missing in retail stores lately. Too many stores look and feel the same: stale, uninspired and staffed with people who look like they’d much rather be somewhere else, doing something else. Now, you might read this and think, “not my store”, but what if your perception is wrong? How your customers view your store is what counts, and today’s savvy customers want stores that CRACKLE! 

Retail anthropologists, Rich Kizer & Georganne Bender call it “The Crackle Factor™”, that wonderful feeling of anticipation customers get every time they visit their favorite store. That “you never know what cool thing is around the corner” kind of feeling that builds in the pit of your stomach. Crackle! isn’t the merchandise you sell, and it’s not the four walls of your store; Crackle! is what your customers feel each time they walk inside your front door. 

Join Kizer & Bender as they share what successful retailers do to re-invent their stores and consistently create unique customer experiences. If your Crackle Factor™ has fizzled out, then you won’t want to miss this exciting and profitable presentation. You’ll leave armed with enough crackling ideas to thrill your customers and leave your competition in the dust!


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