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NEW! De-Stressing your Shoppers
Customers often complain that shopping is just too much of a hassle. They complain that stores are crowded and hard to shop. They complain that they can’t find what they came in to buy, and that they can never find a sales associate when they need one. Face it, your customers are stressed out. We bet you are too, that’s why we’ve decided to bring you our five Simple Strategies to help you De-Stress Shopping in your store, and sell more while you’re at it.
... Download the pdf. (192K)
NEW! "Is your business Zoomer friendly?"
We were walking through the Paris Hotel and Casino in Las Vegas when we stopped to watch a group of 50-something women try and navigate their way down the cobblestone streets. They weren’t intoxicated, they were merely trying their best not to catch a heel and lose their balance on the uneven flooring. We’ve seen this happen on more than one occasion, and apparently so has the hotel, because posted at each entrance is a classy brass sign warning guests about the possible hazards of the uneven walkways. Download the pdf. (80K)
Marketing to boomers, zoomers and LOMLOTS
As the first boomers turn 60 this year, a contingent of marketing specialists and consultants wonder when producers and retailers might start making major adjustments for an aging population... View Article.
"THRIFTY TWEENS: Five Below’s hip five-and-dime concept is a hit with young consumers"
Remember the five-and-dime store? Strictly speaking, it has vanished, replaced by such mega-mass-merchandisers as Wal-Mart and Target. And yet two retail entrepreneurs are bringing back what they describe as a five-and-dime outfit with a twist. The chain is called Five Below, and the Philadelphia-based concept is aimed at 9-to-15-year-olds ... View Article.
"What's Cooking with Housewares"
Housewares has re-emerged as a major money-making department for home improvement retailers, who have learned how to better co-exist with category killers such as Wal-Mart. According to the International Housewares Association (IHA), the total U.S. consumer expenditures on housewares in 2004 reached $65.2 billion, and much of that money was spent in hardware stores, home centers and lumberyards ... Download the story. (3.7M)
"How to Sell Your Image: Branding a Powerful In-Store Experience"
In a series of focus groups, we asked participants to tell us a "customer service" story. Nine times out of ten, they told us about a bad experience, even though we didn't specifically ask for such. Maybe that's because customers perceive good service as something that happens to other people ... View Article.
"Ten Ways to Jump Start Your Business"
Face it: the rules of retailing have changed a lot lately; mostly because your customers have so many choices and because they are changing, too. Today's customers are better educated and they expect more from you than ever before ... View Article.
"D-I-Y FOR ALL AGES: Marketing to the Desires of Different Generations"
...But these weren’t really 70-year-old people. Underneath the makeup and faux gray hair, retail consultants Rich Kizer and Georganne Bender were evaluating the store ... View Article.
"Do-it-yourself at the store, too" (1/26/06)
Retailers want to improve margins and offer customers a choice, but self-service lanes aren't always convenient for users... View Article.
How Stealth Marketing Can Improve Store Sales
TD Monthly Magazine - January 2006.
Experts Suggest Retailers Employ Unorthodox Tactics: When it comes to breating new life into an established toy store, it can be a real challenge to dream up rewards for loyal customers, incentives to attract new patrons and ways to get a leg up on the competition... View Article.
"'Tis the season for the retail tribe " (12/27/05)
As a fearless reporter, I'm obliged to investigate one of the latest trends in the shopping business -- retail anthropology... View Article.
"For shoppers, season brings sensory overload " (11/28/05)
At the holidays, retailers bombard consumers with purchase-promoting sensations. We checked in with three Chicago stores... View Article.
"Big decisions in little hands " (11/23/05)
Parents increasingly turn to their children when making decisions about what to buy... View Article.
Why There's No Such Thing as a Quick Trip to the Store
The Palm Beach Post – Wednesday, October 27, 2004. Download the story. (1.2M)
Shop Till You Drop? Kizer & Bender Know Why
The Palm Beach Post – Wednesday, October 27, 2004. Download the story. (2.6M)
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