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Hey There, Hi There, Ho There
After two great days at the Creating Keepsakes University–Retail Conference in Nashville, Tennessee, we were off to speak in Orlando. We left CKU-R on a happy note, our spirits buoyed by the positive “we can do it all” attitudes of the attendees. And we were looking forward to working in Orlando, mostly because when we were finished with business, we knew we’d make a stop at Walt Disney World – “The Happiest Place on Earth!” Download the pdf. (397K)
Lagniappes
Our friends, Dan and Wayne Boudreaux, affectionately known as “Stomper” and “Hot Dog,” are retailers from the great state of Louisiana. Stomper and Hot Dog have taught us quite a few things over the years. One of the best is a lagniappe. The Independent Retailer’s Secret Weapon. Download the pdf. (551K)
We’re Going to Vegas, Baby!
Think you’ve seen Las Vegas? Think again! It’s only been a year since we were all together at the MemoryTrends Trade Show, but in that short time, Vegas has changed. This city never sleeps – it stays on the cutting edge of what’s new, hot, and happening. As much time as we spend in Las Vegas each year, it’s still the first place we go for ideas and inspiration. Las Vegas is more than a place; it’s a multi-sensory experience! Download the pdf. (466K)
We’ve Got Spirit
We had the opportunity to spend some quality time with a group of our peers while speaking at a conference in Las Vegas. We had a few hours to spare before we had to catch our respective flights, so we all had dinner together. Download the pdf. (359K)
We’d Shake Your Antennae
2004 started out with a bang that continued throughout the entire year. In January, we were thrilled when Craftrends named us two of Today’s Most Influential People. In June, we were surprised to learn that our column had earned the American Society of Business Publication Editors (ASBPE) Award of Excellence. And in October we were snapped back to reality big time. Download the pdf. (374K)
We Celebrate 15 Years Together!
The American Heritage Dictionary of the American Language, a book we rely upon heavily when writing our columns, defines a milestone as “An important event, as in a person’s career; a turning point.” Download the pdf. (397K)
Marketing to Millennials: They Spend Billions and Influence Even More Spending
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42 Great Ideas to WOW your Customers
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10 Cool Things to Do in Las Vegas
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A Miracle in Retail: How a hockey coach can teach you all you need to know about building a great team
Download the pdf. (68K)
Promotion Commotion: How you can create a beneficial frenzy in your store
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Customers of All Kinds
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The Crackle Factor
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Jumping the Shark
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It's Not Too Late! Last-minue, sales-building ideas to spin the doors on your stores this holiday season
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Taking Customer Service to the Next Level
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Stalking Customers for Fun and Profit
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Visual Merchandising Part I: Taking the mystery out of a well-designed store
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Visual Merchandising Part 2: Add new life to your displays by knowing how people browse and shop
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What If... Would you, should you, could you have...?
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Branding a Powerful In-Store Experience
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Creating A Customer Focused Store
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Retail Trends -- What's right, right now?
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The Store Culture Comes First
Download the pdf. (148K)
What Makes You So Special?
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You're the Inn Keeper — Are You In?
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Legendary Customer Care
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Where’s
The Excitement?
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the pdf, (36K)
Soaring
With Your Team to Success
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13 Spooky Halloween Events
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the pdf. (144K)
Loyalty
Marketing & You
Download the pdf, (652K)
The
50+ Boom: Practical ways to let Baby Boomers know you care
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the pdf, (648K)
Mediocrity
Borrows; Genius Steals
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the pdf, (76K)
Becoming Better...Everyday, in Every Way, a Dose
at a Time
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the pdf. (461K)
Consumers...
Customers... Clients... Disciples
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the pdf, (49K)
Failure
To Communicate? Building a Brand Image is All About Communication
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the pdf, (800K)
HE SAID/SHE
SAID: The Differences in the Way Men and Women Shop
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the pdf, (123K)
The 5 S
's of In-store Success
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the pdf. (2.8M)
Street Savvy™
Media Manipulation
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the pdf, (537K)
Retail Resolutions
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the pdf, (146K)
Why Did
the Customer Cross the Road?
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the pdf, (408K)
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